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VanMeter, Rebecca A.; Schetzsle, Stacey; Howie, Katharine – Marketing Education Review, 2019
Traditional MBA programs and course delivery methods have come under increased scrutiny, to the point of being labeled passé. Specific criticisms include the relevance of the material and an inability to prepare students for the real world. This paper presents a teaching innovation whereby the textbook chapters align with short podcasts that serve…
Descriptors: Graduate Students, Masters Programs, Business Administration Education, Marketing
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Giacalone, Davide – Higher Learning Research Communications, 2016
The purpose of this article is to discuss the implementation of case-based teaching and use of response technologies to graduate students in a food science course. The article focuses on teaching sensory science and sensometrics, presents several concrete examples used during the course, and discusses in each case some of the observed outcomes.…
Descriptors: Case Method (Teaching Technique), Academic Achievement, Audience Response Systems, Food
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Lee, Seung-hee; Lee, Jieun; Liu, Xiaojing; Bonk, Curt J.; Magjuka, Richard J. – Educational Technology & Society, 2009
This study examines how a case-based learning approach was used and facilitated in online business education. Perceptions of students and instructors regarding the practices of case-based learning in online environments are explored in terms of instructional design, facilitation, and technology support. This study finds case-based learning to be a…
Descriptors: Instructional Design, Online Courses, Case Studies, Business Education