The identity of a city matters in a global age. This article explores the discursive construction of the global city's identity in relation to semiotic landscape, using the construction of Shanghai as a global city as a case study. In this increasingly globalising world, Shanghai authorities have recently demonstrated the desire to establish…

Weiner (1988. "On Editing a Usage Guide." In "Words for Robert Burchfield's Sixty-Fifth Birthday," edited by E. G. Stanley, and T. F. Hoad, 171-183. Cambridge: D.S. Brewer, 173) describes usage guides as being 'as broad as the English language, covering spelling, punctuation, phonology, morphology, syntax, and lexis, and…

Increased attention to urban diversity as a site of study has fostered the recent development of linguistic landscape studies. To date, however, much of the research in this area has concerned the use and spread of English to the exclusion of other global languages. In a case study situated in Box Hill, a large suburb of Melbourne, we adopted a…

The present paper is a case study of how the commodification of the Russian language has transformed a market in New Delhi, India, inaugurated in 1969 and known as Yashwant Place. Over the years, the market slowly assumed a new identity, referred to as Yashka not only by Russian visitors but also tourists from countries of the former Soviet Union,…

The USA is commonly portrayed as a country dominated by the ideology of monolingualism [Dick, Hilary Parsons. 2011. "Language and Migration to the United States." "Annual Review of Anthropology" 40: 227-240; Silverstein, Michael. 1996. "Monoglot 'Standard' in America: Standardization and Metaphors of Linguistic…