Marketers must adapt to the challenges created by the COVID-19 pandemic, which accelerated innovation and changes across the world, but specifically in the digital marketing industry. Consumer demand and purchasing behaviors have changed fundamentally, and these current trends are affecting how marketers utilize digital marketing. As a result,…

This research paper examines a new teaching method consisting of a real-life case study that is used in accountancy and its introduction at two universities. The research was conducted at universities that specialise in preparing students to become managers. The main focus of the study is to examine the different ways that students might accept…

Objective: Enhanced knowledge retention and a preference towards a deep learning approach are desirable pedagogical outcomes of case-based learning (CBL). The CBL literature is sparse with respect to these outcomes, and this is especially so in the area of biochemistry. The present study determined the effect of CBL vs. non CBL on knowledge…

The literature on higher education in the United States has maintained a place for the specific topic of discrimination against women in the American academy. Institutional restrictions, invisible ceilings, hidden hierarchies--all of these have entered into the discussion surrounding both the failure of women to progress through the academic ranks…

The population growth together with the unsustainable consumption pattern is putting increasing stress on the planet's natural resources. The increasing realisation that humans are harming the environment is taking the form of a global movement intended to change behaviour towards sustainability, now recognised as a framework that links humans to…