Active learning has been championed in academic circles as the pedagogical fix to boring lectures typically found in introduction to information systems courses. However, the literature on active learning is mixed. In this paper, we critically examine active learning research and discover a misplaced emphasis leading to paradoxical findings in…

This paper describes the planning, implementation and outcome of a graduate-level consumer behaviour course taught in autumn 2008 at the University of Boras in Sweden. The course was jointly developed by marketing academics and business representatives in order to combine research-oriented studies with practical experience in a retail context. The…

Guidelines are provided in this handbook for secondary level teachers on how to develop and use case studies in their social studies and economics classes. Among the contents are the following: (1) a description of the case study method and its educational goals; (2) the act of case discussion; (3) questioning techniques to use and sample…