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Larson, Wendy Ann – Currents, 1991
Colleges' innovative efforts to bring alumni to campus for reunions illustrate how effective provocative promotions can be. Ideas include a game theme in brochures (Lewis and Clark College, Oregon), distribution of a 40-minute video (Gilman School, Maryland), class-targeted brochures (American University, District of Columbia), and a four-mailing…
Descriptors: Alumni, Attitudes, Case Studies, Higher Education
Ryan, Ellen – Currents, 1993
The techniques and experiences of two private elementary and secondary schools and three higher education institutions with fund raising by phonathon are described. Institutions include the Columbus School for Girls (Ohio), Centre College (Kentucky), Kansas State University, Whitman College (Washington), and the Eaglebrook School (Massachusetts).…
Descriptors: Alumni, Case Studies, Elementary Secondary Education, Fund Raising
Schreiber, William – Currents, 1993
Five case studies illustrate the value of strategic communications in school and college public relations (PR). Central issues include public scrutiny of a controversial faculty hiring policy; internal communication during retrenchment; a local education/job fair; animal rights activism; and winning public approval for a long-range campus plan.…
Descriptors: Activism, Animals, Case Studies, College Administration
