Applying prospect research techniques to donors on the college or university annual fund rolls can be effective without high cost. Simple segmenting can be done by manipulating existing computer files, as illustrated by the experience of a number of institutions. Using commercial analysis services can also be cost effective. (MSE)

A number of colleges and universities with widely varying sizes and missions have used direct mail techniques to improve fund raising. Methods include use of fund-raising themes, checklists of reasons for donating, gift clubs, and challenge grants. Attention to direct communication, image, and repetition of the message are success factors. (MSE)

Varied approaches taken to bringing vitality to direct mail fundraising campaigns are described for 10 institutions: Northern Arizona University, Georgetown University (District of Columbia); Miami University (Ohio), Kansas University, Pennsylvania State University, St. Ignatius High School (Ohio); Metropolitan State University (Minnesota),…

After years of having one of Boston's strongest adult education programs, Northeastern University's University College suffered an enrollment drop in the fall of 1983. Some of the steps taken to improve enrollment included: marketing research, fine-tuning the program, and promotion experiments. Some marketing tips are provided. (MLW)

Use of computer technology for specialized communication networks at University of California (Oakland), Lafayette College (Pennsylvania), Carnegie Mellon University (Pennsylvania), the University of Wisconsin at Eau Claire, and the State University of New York at Stony Brook is described. The systems feature different forms of internal and…

The University of Pennsylvania's major gift officers have specific goals for interaction with donor prospects, including proportions of time spent in cultivation, solicitation, and stewardship. Guidelines are based on staff experience, nature of the prospect pool, faculty support, campaign stage, volunteer management, administrative support,…

The techniques and experiences of two private elementary and secondary schools and three higher education institutions with fund raising by phonathon are described. Institutions include the Columbus School for Girls (Ohio), Centre College (Kentucky), Kansas State University, Whitman College (Washington), and the Eaglebrook School (Massachusetts).…

Three successful college-community relations programs include weekly televised conversations between president, students, faculty, and staff (University of Michigan); a neighborhood outreach and college awareness program (Virginia Wesleyan College); and a conference to help campus and community understand motives of and reactions to prejudice and…

Creative approaches of four institutions to endowment fund raising are described, including incentives for endowing chairs (Cornell University, New York), endowed football team positions (University of Southern California), a federal challenge grant (Green River Community College, Washington), and financial aid endowments by alumnae (Marlborough…