The ways and means for an Office of Research to promote research on the campus and consequently serve as a faculty advocate in research are discussed and illustrated through case histories. Motivating faculty, which includes creating the proper environment and attending to faculty needs, is the method discussed for promoting research. (JMD)

This book explores the various forces affecting the culture of higher education, exploring that environment by examining the feelings, attitudes, and actions of the faculty, staff, and administrators who work in U.S. colleges and universities. Through discussions and numerous case studies the book's seven chapters examine the following issues: (1)…