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Social Marketing Lite: Ideas for Folks with Small Budgets and Big Problems. Health, Education, Population, Nutrition, the Environment, Transportation, Democracy-Building, Youth Development, and Elder Care in the U.S. and around the World.

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Academy for Educational Development, Washington, DC. – 2001

This book is designed for people interested in social marketing and who do not have much money. The book is not a tool kit, or a workbook, or a guide. It is a compilation of articles about issues, themes, definitions, and case studies from social marketing. Many of the articles originally appeared in "Social Marketing Quarterly." They…

Descriptors: Acquired Immune Deficiency Syndrome, Audience Awareness, Case Studies, Community Action

Collaborative Research and Social Change: Applied Anthropology in Action.

Stull, Donald D., Ed.; Schensul, Jean J., Ed. – 1987

Promoting social change is the goal of the seven community case studies reported in this book. Each study is a "natural experiment" that involved long-term research, close collaboration between researchers and the host community, and the application of research methods and findings to social change goals within the community. The following reports…

Descriptors: Action Research, Anthropology, Case Studies, Community Action