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Direct linkButz, Nikolaus T.; Askim-Lovseth, Mary K. – Assessment & Evaluation in Higher Education, 2015
The ability to communicate effectively is an essential skill for graduates of Masters of Business Administration (MBA) programmes; however, as synchronous hybrid learning becomes more common, business schools may find it challenging to assess students' proficiency in this core area. An additional layer of complexity is added by the burgeoning…
Descriptors: Communication Skills, Synchronous Communication, Blended Learning, Masters Programs
Download full textThornton, Barry; Arbogast, Gordon – American Journal of Business Education, 2012
The Educational Testing Service (ETS) created the Graduate Major Field Test in Business (GMFT-B) for MBA students. This test is administered to all MBA classes at Jacksonville University for the purpose of measuring student academic achievement and growth, as well as to assess educational outcomes. The test is given in the capstone course,…
Descriptors: Educational Testing, Majors (Students), Field Tests, Graduate Students
Li, Tiger; Greenberg, Barnett A.; Nicholls, J. A. F. – Journal of Marketing Education, 2007
Colleges of business administration are under continuing pressure to develop innovative courses to meet demands from the business community. At the same time, faculty members are facing increasing challenges in adopting innovative technologies because of the amount of risk and effort involved. This article examines the adoption of Marketplace, a…
Descriptors: Business Administration Education, Business Administration, Experiential Learning, Marketing
