This teaching innovation develops social media and strategic marketing skills through student promotion of community organizations and businesses--our local economic engine--following community or business interruptions (e.g., natural disasters, pandemic, seasonal closures). Our communities are periodically impacted by necessary shutdowns for…

Businesses and other organizations across the globe are becoming more and more data-driven, using a combination of descriptive, diagnostic, predictive and prescriptive analytics to gain a strategic advantage through understanding the past, what we hope to happen in the future, and the ability to accurately predict future outcomes. These forms of…

This research aims to analyse the key factors of the gem and jewellery business affecting Thailand's export performance, and to examine the relationship between the business model, marketing environment, and the export performance of the gem and jewellery industry in Thailand during the COVID-19 pandemic. Quantitative research based on 400…

During the peak of the COVID-19 pandemic, the global lockdowns changed the way food was accessed and prepared. These changes at the consumer level impacted farms and fisheries of all types and sizes. To compensate for the loss of larger markets and restaurant revenue, small-scale food producers pivoted to direct marketing to remain viable during…

This dissertation examines the role of digitalization in new venture internationalization in three studies: a systematic literature review, a quantitative study, and a qualitative study. The systematic literature review synthesizes existing literature in the research domains of digitalization and international opportunity recognition, as well as…

Economic challenges in Nigeria have prompted many undergraduate students to engage in social media entrepreneurship for financial sustainability. Platforms like Facebook and Instagram provide cost-effective business opportunities. While this entrepreneurship offers benefits, it raises concerns about its impact on academic performance, especially…

Nationwide, community college administrators are attempting to maintain financial stability amid extreme budget challenges. The problem that was addressed through this study is that some community college administrators at a large Northeastern state lack strategies to sustain financial stability, which threatens the 14 institutions' ability to…

Purpose: While new rich learning opportunities emerged through the introduction of Innovation Platforms (IPs) in agricultural value chains, the extent to which IPs enhance farmer experiential learning is still unclear. Design/methodology/approach: This paper brings clarity to the above question by interviewing 91 coffee IP farmers. Data were…

The neoliberal turn has driven attempts to marketize education, but how does marketization occur? In this article I draw on ethnographic and linguistic-ethnographic methods to investigate marketization through a microanalytic lens. My investigation focuses on a team of educational professionals, who participated in a workshop led by an…

The aim of this study is to determine the objectives in the Middle School Mathematics Course Curriculum that can be associated with entrepreneurship education and to prepare activities/questions related to these objectives to be studied in gaining entrepreneurship skills. The curriculum was examined according to the framework developed by Tarhan…

The current scenario of crisis and change has prompted the idea of entrepreneurship as a way to develop new media business models that can be promoted by university training. In this study, we aim to assess the effects of such training. A qualitative study was conducted using in-depth interviews of Spanish journalism and communication…

Email correspondence is a significant part of business transactions in the age of digital technology. Writers of business emails should therefore conform to the widely accepted etiquettes such as clarity, conciseness, politeness and relevance (Gimenez-Moreno, 2011). This can contribute to the success of business partnership in the long run.…

The sport management field of study purports to be the field that prepares professionals to work in the sport business industry. People with disabilities in sport are a growing population and segment in the industry. Thus, it is important that information about disabilities be included in the literature and materials used by professionals in the…

Purpose: The purpose of this paper is to explore the interrelationship of branding practices and legitimacy-building of commercial degree program franchising within transnational higher education (TNHE). It aims to understand how commercial franchisees' branding practices employ discursive and symbolic strategies for building legitimacy, and how…

Food retailers are key stakeholders in the development, implementation, and effectiveness of Supplemental Nutrition Assistance Program (SNAP) nutrition pilot programs. Qualitative interviews were conducted to gather insight from food retailers regarding the feasibility of proposed strategies to improve food choices among SNAP participants. Two…