The manuscript outlines the development of an undergraduate course titled "Generative Artificial Intelligence for Business," aimed at equipping students with the knowledge and skills necessary to leverage generative AI technologies in various business contexts. The course framework covers fundamental concepts of generative AI, including…

This teaching innovation develops social media and strategic marketing skills through student promotion of community organizations and businesses--our local economic engine--following community or business interruptions (e.g., natural disasters, pandemic, seasonal closures). Our communities are periodically impacted by necessary shutdowns for…

This paper presents the results of a multi-year effort to redesign the introduction to business course at Western Michigan University. ScrimmageSIM, a business simulation that emulates commercial ERP systems, provides the core experience in the course and is a mechanism for students to develop their understanding of business with a focus on…

In response to the heavy demand for business analysts in various industries, many universities have developed business analyticsrelated courses and programs, which aim to develop a competent labor force that can help companies make sense of business data and generate sustainable competitive advantages. Ensuring high levels of student success in…

In 2019, the Business Roundtable changed its long-standing commitment to shareholder wealth maximization in favor of stakeholder capitalism. Business schools tend to teach the shareholder view in finance courses and the stakeholder view in business ethics courses. Given the increasing popularity of stakeholder capitalism, is it time for business…

This study aims to validate a data collection tool's psychometric properties to explore whether business management research's relevance is a high-order construct made up of its perceived interest and perceived relevance. The authors conducted a confirmatory factor analysis to validate a two-factor scale. The sample was composed of 148 MBA…

Purpose: Business model (BM) canvases have been used in educational institutions and business incubators for over a decade to assist students and start-up entrepreneurs in developing their business projects. Given the urgency of tackling sustainability challenges, several tools have emerged to stimulate sustainable business modeling (SBM).…

The adoption of enterprise-wide systems like Customer Relationship Management (CRM) systems continues to grow globally. Due to the prevalence of CRM software in businesses and CRM's expected growth, Information Systems (IS) graduates will likely interact with a CRM system in their careers. However, learning enterprise systems like CRM is…

With the adoption of sustainability continuing to gain momentum, there has never been a better time for business schools to understand the extent to which they are preparing students to contribute to sustainable organizations and society. The current research seeks to help schools advance this aim by examining the extent to which sustainability is…

Businesses and other organizations across the globe are becoming more and more data-driven, using a combination of descriptive, diagnostic, predictive and prescriptive analytics to gain a strategic advantage through understanding the past, what we hope to happen in the future, and the ability to accurately predict future outcomes. These forms of…

Involving students in peer review has substantial benefits for students' learning and development and, more pragmatically, for staff workload. This paper reports on a student-led effort to co-design a peer review formative assessment task. The assessment is part of a personal development module within a higher education degree apprenticeship…

The objective of this study is to determine the impact of entrepreneurship and digital literacy on the inclination of college students to initiate their own business ventures. Furthermore, the study aims to examine the role of business attitude and self-efficacy as mediators and moderators. The data utilized in this investigation was sourced from…

This paper delves into the transformative impact of university-industry collaboration (UIC) on university innovation performance, leveraging China's "2011 Plan" as a policy backdrop. Through an empirical analysis of 1,355 Chinese universities from 2008 to 2017, we employ the difference-in-differences (DID) model to assess the…

In statistics classes, the central limit theorem has been demonstrated using simulation-based illustrations. Known population distributions such as a uniform or exponential distribution are often used to consider the behavior of the sample mean in simulated samples. Unlike such simulations, a number of real-data-based simulations are here…

Flipped classroom pedagogy, primarily focused on in-person classroom settings, emphasizes pre-class independent learning where students engage asynchronously with online materials and self-assessments. However, traditional pre-class learning methods, such as watching pre-recorded instructional videos and completing multiple-choice…