Response to article in previous issue by Max Bruck (April 1968). Argues that behavioral approach has been empirically demonstrated to be effective in altering problem behavior, and offers advantages over more traditional approaches. Proposes that behavioral psychology can deal with all important aspects of complex human behavior. (Author)

A survey was conducted of 406 elementary, middle, and secondary school teachers to determine their understanding, acceptance, and use of the principle of operant conditioning. The treatment of data was by percent and chi square analysis primarily according to sex, experience, degree, and position. Subjects reported that a) they believed that the…

At the Child Language Development Center at the University of Rochester, basic research in children's verbal behavior and the exploration of procedures for extending successful laboratory techniques to the typical preschool setting are being continued. Experiments in contingency management and the establishment of requisite antecedent behaviors…

Applied theories in the development of self-instructional, audio-video courses at Florida Atlantic University are explored in this article. Development of intralanguage and extralanguage associations of "verbal context" is proposed as a means by which the student might achieve a desired verbal-operant repertoire through self-instruction. The…