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Stevens, Elise M.; Gibson, Rhonda – Journal on Excellence in College Teaching, 2017
This study evaluated syllabi (N = 87) from introductory advertising and public relations courses to examine to what extent and how stated course goals and assignments signal the overall learning orientation of a course and which type of learning orientation--mastery or performance--was most common. Mastery orientations emphasize intrinsic rewards,…
Descriptors: Introductory Courses, Advertising, Rhetorical Invention, Instructional Improvement
Farrell, James; Hardin, Cindy – Journal of Instructional Pedagogies, 2014
With the rapid growth in online MBA programs, many traditional schools are seeking ways to differentiate their course offerings to avoid them becoming commoditized by the market. For some institutions this involves pulling away from traditional course offerings, and moving towards cross-disciplinary offerings. For many faculty members, this can be…
Descriptors: Graduate Students, Behavioral Objectives, Interdisciplinary Approach, Educational Environment
Deitz, Samuel M.; Repp, Alan C. – Improving Human Performance, 1973
Descriptors: Behavior Change, Behavioral Objectives, College Curriculum, Course Descriptions
Gorrell, Donna – 1978
A basic writing course designed for college freshmen who do not score high enough on entrance examinations to qualify for regular composition courses emphasizes the positive aspects of a student's writing. The nongraded course consists of four components: journal writing, grammar instruction, in-class paragraph writing, and controlled composition.…
Descriptors: Behavioral Objectives, College Freshmen, Course Descriptions, English Instruction

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