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Treleaven, Lesley; Voola, Ranjit – Journal of Marketing Education, 2008
The importance of graduate attributes is increasingly recognized internationally in higher education and by industry, government, and accrediting bodies. However, integrating the development of graduate attributes, such as critical thinking and critical reflection, has proved challenging in business education. This article demonstrates the value…
Descriptors: Employment Potential, College Graduates, Business Administration Education, Job Skills
Jacobson, Paul E. – 1972
At Tacoma Community College (Washington) a chemistry course was taught using instructional objectives. This document describes the course in terms of writing the objectives, instructional procedures and student attitudes. The instructor's overall conclusions were: (1) student reaction to the use of instructional objectives was very favorable; (2)…
Descriptors: Behavioral Objectives, Chemistry, Course Evaluation, Course Objectives

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