This study evaluated syllabi (N = 87) from introductory advertising and public relations courses to examine to what extent and how stated course goals and assignments signal the overall learning orientation of a course and which type of learning orientation--mastery or performance--was most common. Mastery orientations emphasize intrinsic rewards,…

Co-article response to Mr. Ferguson's article in the same publication rebutting the objections he raised to the use of behavioral objectives in the teaching of English. (RB)

Discusses his reasons for objecting to the use of behavioral objectives in education. Article is in response to Robert Blake's article on Behavioral Objectives and the Teaching of English" in English Education, Winter 1971. (RB)

Because different educational goals are based on individual sets of values, research findings considered highly significant by one group of educators will seem irrelevant to others. Empirical studies of educational objectives are needed to investigate (1) the relationship between the way objectives are formulated and their quality, (2) the extent…

A well-designed curriculum depends on clearly specified objectives. An abuse-avoidance technique can be used to write these objectives. The Air University, charged with building professional competence of officers and airmen, has to determine educational requirements. The curriculum, based on these requirements, usually consists of broadly worded…

This course of instruction contains materials designed to provide the trainee in an adult manpower training program with job-seeking and job-survival skills. Contents include a listing of course objectives and competencies by instructional units, a pre- and post-course test, and lesson plans for the two-section course. The ten units of the…