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Direct linkStevens, Elise M.; Gibson, Rhonda – Journal on Excellence in College Teaching, 2017
This study evaluated syllabi (N = 87) from introductory advertising and public relations courses to examine to what extent and how stated course goals and assignments signal the overall learning orientation of a course and which type of learning orientation--mastery or performance--was most common. Mastery orientations emphasize intrinsic rewards,…
Descriptors: Introductory Courses, Advertising, Rhetorical Invention, Instructional Improvement
Peer reviewedRosenzweig, Linda W.; Weinland, Thomas P. – History Teacher, 1986
Reviews several issues involved in the reform of history teaching and suggests directions in which American history educators might proceed. Stresses the British model of understanding, cause and effect, and chronological sequence. (TRS)
Descriptors: Behavioral Objectives, Content Analysis, Course Content, Course Objectives
