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Direct linkMedini, Khaled – European Journal of Engineering Education, 2018
The increase of individualised customer demands and tough competition in the manufacturing sector gave rise to more customer-centric operations management such as products and services (mass) customisation. Mass customisation (MC), which inherits the "economy of scale" from mass production (MP), aims to meet specific customer demands…
Descriptors: Experiential Learning, Manufacturing, Concept Teaching, Case Studies
Wilson, Elizabeth J.; McCabe, Catherine; Smith, Robert S. – Marketing Education Review, 2018
College graduates need better preparation for and experience in data analytics for higher-quality problem solving. Using the curriculum innovation framework of Borin, Metcalf, and Tietje (2007) and case study research methods, we offer rich insights about one higher education institution's work to address the marketing analytics skills gap.…
Descriptors: Curriculum Development, Data Analysis, Problem Solving, Case Studies
Smart, Karl L.; Berry, Robert; Kumar, Anil; Kumar, Poonam; Scott, James P. – Journal on Excellence in College Teaching, 2015
Increased accountability in education has brought renewed emphasis on the assurance of learning, making certain that students meet specified learning objectives. Additional research has focused on ways individuals learn. Building upon research on learning styles, active learning, and team-based learning (TBL), this study assesses the impact of TBL…
Descriptors: Preferences, Teamwork, Cooperative Learning, Accountability
