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Calma, Angelito – International Journal of Educational Management, 2017
Purpose: The purpose of this paper is to provide an analysis of specific learning outcomes in an undergraduate commerce degree in a large research-intensive university in Australia. Design/methodology/approach: It uses data collected from assurance of learning activities as part of Association to Advance Collegiate Schools of Business…
Descriptors: Undergraduate Study, Business Administration Education, Outcomes of Education, College Outcomes Assessment
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Stevens, Elise M.; Gibson, Rhonda – Journal on Excellence in College Teaching, 2017
This study evaluated syllabi (N = 87) from introductory advertising and public relations courses to examine to what extent and how stated course goals and assignments signal the overall learning orientation of a course and which type of learning orientation--mastery or performance--was most common. Mastery orientations emphasize intrinsic rewards,…
Descriptors: Introductory Courses, Advertising, Rhetorical Invention, Instructional Improvement
Cross, Aleene A. – VocEd, 1979
Discusses educational needs in vocational home economics and suggests changes in curriculum and instruction to provide essential competencies needed by homemakers: changing program emphasis, changing curriculum structure, changing focus in instruction, and rewriting not only the curriculum but also performance objectives. (MF)
Descriptors: Behavioral Objectives, Change Strategies, Consumer Education, Course Objectives