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Download full textNew Jersey Consortium for Consumer Education, Newark. – 1993
Lesson plans are provided for use with different populations of pre-K through senior high school students in four different areas of consumer education. Eight units in advertising are included: A First Look at Ads (pre-K-Grade 3), Don't Judge a Book by Its Cover (Grades 1-3), Fatal Distraction (Junior High), Package Labeling (Junior High), Product…
Descriptors: Advertising, Behavioral Objectives, Budgeting, Consumer Economics
Valentine, Tom, Ed.; Sandlin, Jenny, Ed.; Vreeland, Diane – Beyond Basic Skills: Innovative Teaching Materials for Georgia's Teachers of Adults, 1998
This document, which was developed to assist individuals working in publicly sponsored literacy programs in Georgia, offers instructional plans and practical strategies designed to help teachers empower their students of adult literacy, adult basic education, General Educational Development, and English as a second language. Detailed guidelines…
Descriptors: Adult Basic Education, Adult Literacy, Adult Students, Advertising
Fanslow, Alyce M.; Compton, Cheryl W. – 1981
Entrepreneurship is a career option through which home economics teachers can challenge their students who have the independence, skills, and self-discipline necessary to succeed as small business owners. This unit was developed to assist home economics teachers in incorporating an entrepreneurial dimension into their programs. The unit contains…
Descriptors: Advertising, Behavioral Objectives, Business Administration, Business Education
South Carolina State Dept. of Education, Columbia. Office of Vocational Education. – 1983
This curriculum guide consists of materials for use in teaching the second year of a two-year course in marketing and distributive education. Included in the guide are field review information, an introduction, a course outline, a series of unit outlines, a bibliography, and a list of audiovisual materials. The following topics are addressed in…
Descriptors: Administration, Advertising, Audiovisual Aids, Behavioral Objectives
Oklahoma State Dept. of Vocational and Technical Education, Stillwater. Curriculum and Instructional Materials Center. – 1991
This instructor's guide, which is designed to assist teachers in providing instruction and technical support to small business owners and managers, contains 17 competency-based units of instruction on the following areas that both small business instructors and small business owners have deemed critical to the success of any business:…
Descriptors: Adult Education, Advertising, Behavioral Objectives, Business Administration
Veech-Townzen, Annette M. – 1981
Designed to help students obtain job skills and abilities that will help them on the job, this guide presents three weeks of lesson plans enabling students to perform each step in acquiring and holding a job in a simulated business. Following suggestions for obtaining products requiring no capital outlay, a brief description of the five…
Descriptors: Administrator Responsibility, Advertising, Behavioral Objectives, Bookkeeping
Crummett, Dan M.; Newport, Alan K. – 1992
This curriculum guide is designed to help teachers prepare students with the variety of skills that will help them obtain jobs that can turn into rewarding careers in agribusiness. The guide also serves as a resource for students participating in agricultural sales and service competitions sponsored by student organizations such as Future Farmers…
Descriptors: Advertising, Agribusiness, Agricultural Education, Agricultural Occupations
