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Direct linkTreleaven, Lesley; Voola, Ranjit – Journal of Marketing Education, 2008
The importance of graduate attributes is increasingly recognized internationally in higher education and by industry, government, and accrediting bodies. However, integrating the development of graduate attributes, such as critical thinking and critical reflection, has proved challenging in business education. This article demonstrates the value…
Descriptors: Employment Potential, College Graduates, Business Administration Education, Job Skills
