NotesFAQContact Us
Collection
Advanced
Search Tips
Publication Date
In 20260
Since 20250
Since 2022 (last 5 years)0
Since 2017 (last 10 years)1
Descriptor
Barriers1
Behavioral Objectives1
Business Administration…1
Case Method (Teaching…1
Case Studies1
Cost Effectiveness1
Feasibility Studies1
Food Processing Occupations1
Innovation1
Marketing1
Operations Research1
Teaching Methods1
More ▼
Source
e-Journal of Business…1
Author
Mintu-Wimsatt, Alma1
Rankin, Robert1
Publication Type
Journal Articles1
Reports - Research1
Education Level
Higher Education1
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Showing one result Save | Export
Challenges in Introducing New Products: A Case Study on the New Product Development Process
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Rankin, Robert; Mintu-Wimsatt, Alma – e-Journal of Business Education and Scholarship of Teaching, 2017
The case is based on an actual product introduction, and is designed to provide instruction on the new product development process. With the cost to launch new products estimated at least US $15 million and new product failure rates ranging from 40% to 80%, it is imperative that students learn how to determine the financial and market feasibility…
Descriptors: Case Studies, Innovation, Barriers, Feasibility Studies