William H. Morse has played a major role in the experimental analysis of behavior. His view of operant behavior as the outcome of differential reinforcement provides an invaluable lesson in scientific research and theory. He studied schedules of reinforcement to generate an in-depth analysis of the complex interactions existing when contingencies…

One of 52 theoretical papers on school crime and its relation to poverty, this chapter presents an aesthetic theory of vandalism and reports nine original empirical studies that are relevant to the theory. It is proposed that the act of destroying an object is enjoyable because it is, in effect, an aesthetic experience. The essay is divided into…

The use of mathematical models in the experimental analysis of behavior has increased over the years, and they offer several advantages. Mathematical models require theorists to be precise and unambiguous, often allowing comparisons of competing theories that sound similar when stated in words. Sometimes different mathematical models may make…

In this introductory text to the field of attitude change, the emphasis is on one of the end products of research in social psychology--manipulation and control of attitudes and related behaviors. The text first defines the concept of attitude, then identifies ideas from the areas of history, literature, law, religion, and the social sciences that…