A transactional theory which views interpersonal behavior as being communicated simultaneously on 3 channels was tested. Forty dyadic groups were composed which ranged from compatibility to incompatibility through all possible combinations on the 3 channels. The groups tested the hypothesis that there would be a linear relationship between…

AGRICULTURAL EXTENSION HAS LONG ASSUMED THAT IF FARMERS ARE GIVEN INFORMATION, SOME WILL USE IT, AND THAT IDEAS WILL DIFFUSE FROM INNOVATORS TO OTHER FARMERS. HOWEVER, RESEARCH FINDINGS INDICATE THAT ABOUT 16 PERCENT OF FARMING POPULATIONS USE THE INFORMATION PROVIDED AND THAT WIDESPREAD DIFFUSION MAY TAKE UP TO 10 YEARS. DIFFERING VALUES AND…