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Download full textWilder, David A.; Allen, Vernon L.
An experiment was performed in which 155 undergraduate student subjects were provided with information about a stimulus person whose behavioral consistency varied on several issues. The study assumed that if the individual's behavior on the relevant topic was consistent, then behavior on the other issues should have no impact on persuasiveness,…
Descriptors: Behavior Patterns, Behavior Standards, College Students, Credibility
Peer reviewedTerry, Deborah J.; Hogg, Michael A. – Personality and Social Psychology Bulletin, 1996
Two studies provided support for the proposal that the role of norms in attitude-behavior relations can be useful reconceptualized for the perspective of social identity/self- categorization theory. Study one examined group norms as they influenced subjects to engage in regular exercise. Study two examined group norms as they influenced subjects…
Descriptors: Adults, Attitude Measures, Attitudes, Behavior
