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Direct linkCole, Elaine J.; Fieselman, Laura – International Journal of Sustainability in Higher Education, 2013
Purpose: The purpose of this paper is to design a community-based social marketing (CBSM) campaign to foster sustainable behavior change in paper reduction, commingled recycling, and purchasing environmentally preferred products (EPP) with faculty and staff at Pacific University Oregon. Design/methodology/approach: A CBSM campaign was developed…
Descriptors: Higher Education, Community Responsibility, Sustainability, Conservation (Environment)
Morgan, Marcia – American Journal of Sexuality Education, 2009
Research has shown that the correct and consistent use of the male latex condom is the single most efficient, cost-effective way to reduce the sexual transmission of HIV and other infections. Yet information must be communicated in a way that is clearly understood and actually contributes to behavior change for both women and men. Anatomical…
Descriptors: Acquired Immunodeficiency Syndrome (AIDS), Disease Control, Communication Problems, Role Playing
