A study investigated whether older persons as a group are generally more persuaded by high authority figures than are younger persons. The study employed a design that allowed for extensive comparisons among subjects of different ages in terms of their willingness to be persuaded by physicians in interpersonal situations. One hundred-twenty…

A serious problem in the area of attitude research is the low relationship between verbal attitude and supposedly related overt behavior. A study tested a model derived from M. Deutsch's proposition on persuasive communication stating that for communication to be effective in a conflict situation, it must convey to the information receiver the…