Included in this set of proceedings are a keynote address on the state of the art of cable television and the future of the television economy by Les Brown, editor-in-chief of "Channels" magazine; panel discussions on the structure of the cable television industry; the potential market for cable television arts programming; the birth and…

Data gleaned from the 1982, 1985, and 1992 Surveys of Public Participation in the Arts (SPPAs) were used in this analysis of participation in opera and musical theater/operetta. Findings indicate that opera is the least popular of the fine arts, being the least frequented and the least selected as an activity respondents would like to attend more…

This handbook/guidebook/manual details marketing and fund-raising strategies that might benefit art organizations. Drawing on sources from the arts community, including orchestras, opera, dance and theater companies, galleries, museums, arts councils, performing arts centers, and a zoo, ideas are presented which have proven successful in actual…

This combination handbook, guidebook, and how-to-do-it manual presents useful marketing and fund-raising strategies for those involved in promoting and funding the arts. Case histories of funding programs and promotions are presented along with advice and guidance on: tapping the corporate treasury; unusual direct-mail techniques; and the use of…

Based on 1982 and 1992 surveys sponsored by the National Endowment for the Arts, this report examines participation in seven core art forms by baby boomers, individuals born between 1946 and 1965. Art forms investigated were: classical music concerts; jazz concerts; operas; musicals; ballet performances; theatre; and museums. Findings indicate…

The changing age composition of audiences gives an indication of the demand for art forms now and in years to come. This survey report seeks to determine the make-up of audience participants by age and preference of art form. Demographic variables considered include: education; income; gender; race; urban place of residence; marital status; and…

Research presented in this report focuses on data obtained through the 1982 and 1985 "Survey of Public Participation in the Arts" and relates to musical theater, operetta, and opera attendance. The objectives of this study were to focus on those findings which might help opera or musical theater organizations attract and understand…

Data gleaned from the 1982, 1985, and 1992 Surveys of Public Participation in the Arts (SPPAs) were used in this analysis of participation in the arts via television, radio, and sound recordings. The arts examined were jazz, classical music, opera, musicals and operettas, plays, dance, and the visual arts. Selected findings are as follows: (1)…