In the midst of hard economic times, it is clearly more challenging for arts organizations to take the long view and continue to devote time and effort to building new audiences. But this report on a recent gathering of representatives from more than 50 Wallace-funded arts organizations in six cities concludes that participation-building efforts…

This handbook/guidebook/manual details marketing and fund-raising strategies that might benefit art organizations. Drawing on sources from the arts community, including orchestras, opera, dance and theater companies, galleries, museums, arts councils, performing arts centers, and a zoo, ideas are presented which have proven successful in actual…

This combination handbook, guidebook, and how-to-do-it manual presents useful marketing and fund-raising strategies for those involved in promoting and funding the arts. Case histories of funding programs and promotions are presented along with advice and guidance on: tapping the corporate treasury; unusual direct-mail techniques; and the use of…

Using data taken from the National Endowment for the Arts' Surveys of Public Participation in the Arts (SPPA) which were conducted in 1982 and 1992, this report looks at the effect of age on adult arts participation in seven benchmark or core art forms: classical music, opera, ballet, musicals, jazz, plays, and art museums. The report examines the…

Based on 1982 and 1992 surveys sponsored by the National Endowment for the Arts, this report examines participation in seven core art forms by baby boomers, individuals born between 1946 and 1965. Art forms investigated were: classical music concerts; jazz concerts; operas; musicals; ballet performances; theatre; and museums. Findings indicate…