This study explores English for specific purposes learners' understanding of technical words in a previously-developed technical word list in Traditional Chinese Medicine (TCM). The principal aim was to estimate what kind of technical terms pose problems to TCM learners and might therefore merit special attention in instruction. Of particular…

One avenue for developing second language (L2) vocabulary knowledge is through Extensive Reading (ER). ER can provide opportunities for incidental learning to occur. Class time is often too restricted for sufficient attention to deliberate learning (Hunt & Beglar, 2005) meaning ER is important for L2 vocabulary development. This article builds…

The "credit card effect" describes a finding where greater value is given to consumer items if credit card logos are present. One explanation for the effect is that credit cards elicit spending behavior through associative learning. If this is true, social, economic and historical contexts should alter this effect. In Experiment 1, Year…

In 5 experiments involving 306 adults, the mechanisms underlying semantic priming in the domain of face recognition, particularly famous faces, and the plausibility of modularity were assessed. Results suggest that sensitivity changes that occur when direct associative connections within the module can be ruled out pose a problem for modularity.…