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Geoffrey M. Bowers; Pamela S. Mertz; Kelly Y. Neiles; Daniel T. Chase; Andrew S. Koch; Randolph K. Larsen III; Shanen M. Sherrer; Troy K. Townsend – Research & Practice in Assessment, 2024
Developing program-level assessment systems creates an opportunity for faculty to think deeply about their student learning objectives while creating structures that provide meaningful and actionable feedback. Unfortunately, many programs lack the expertise and/or support at the programmatic or institutional level to create efficient and effective…
Descriptors: Program Evaluation, Student Centered Learning, Curriculum Design, Learning Objectives
Juanjuan Wu; Shiman Li; Scott Spicer; Charlie Heinz – Marketing Education Review, 2025
The development of the VR ecosystem presents an unprecedented opportunity for the future of retail. Cultivating the foundational knowledge and skills necessary for retail students to thrive in this environment is essential. This study explores the potential of one such intervention through a Virtual Reality Retailing course that integrates a…
Descriptors: Business Education, Retailing, Computer Simulation, Computer Literacy

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