This research investigated whether the perception of social-causal relation alone triggers both infants' evaluation processes and expectations about the social preferences of informed third parties. Three experiments were carried out, using the violation of expectation (VoE) paradigm. During the familiarization phase, infants saw events in which…

The Pavia University History Museum, which houses historic items mainly connected to the physics and medicine fields, has focused in the past years on new ways to involve its public and to attract new audiences. Among different approaches, digital technologies have proven important to both external and internal communication. Lately, an Augmented…

This article uses the Japanese television anime series "Puella Magi Madoka Magica" (2011) as a case study through which to problematise the relationship between two prominent traditions within children's literature criticism: narratology, with its vocabulary of implied readers and textual address; and reception studies, which typically…

Background: Animations of scientific concepts may improve comprehension by explaining and visualizing the steps of complex processes, but unless they engage student interest in meaningful ways, their effectiveness as teaching tools is limited. We achieve this through a novel approach to animation design that includes the target audience…

This article reports on fan practices, in English, among an international community of bronies--adult fans of the animated cartoon "My Little Pony: Friendship is Magic" (MLP). Originally directed at a target audience of young girls, MLP has become popular among men. These older male fans have been extremely active in producing multimodal…

Humans rely heavily on their sense of vision and look at images in response to their need for information. People learn from didactic images within environments; for this reason, in traditional educational environments, educators tend to care about visual representation. As today's technology brings images to wider audiences with more diverse…

Fourteen second and third grade children viewed "The Electric Company" television series pilot shows while color slides flashed on a nearby screen competed for their attention. The children's visual attention was monitored and recorded. Bits from the shows were then ranked according to percentage of attention they received, and the…

Today, our environment is created more by television and cinema than by nature. Our view of what human nature is and might be is conditioned by what we see in those media. Films which make use of traditional genres only reinforce traditional views. They do not force us to new ones. But new filmmakers are creating "synaesthetic" cinema, which…