Ageism is highly prevalent, especially among college students. However, efforts to reduce ageism largely take place in helping professions. This activity seeks to promote positive perceptions toward older adults and aging among communication undergraduate students through gerontological education, a positive intergeneration contact experience, a…

Intergenerational service-learning for undergraduate students seeks to generate interest about the older adult population, while increasing knowledge and improving attitudes about aging and reducing ageism. It is difficult to make an impact on students' views in a short time period, such as an academic quarter. This comparative effectiveness…

This paper considers the issues and challenges associated with ageism relating to the Baby Boomer generation in Corporate America. Stereotypes about older workers are examined along with types of discrimination facing Boomers. The TEAM approach is proposed to combat ageism in the workplace. The strategy includes using intergenerational teams,…

Notes how Western society fears and resists growing old, and points out that educators, along with the rest of society, have little to do with the elderly. Challenges literacy educators to include the elderly and foster connections between the new and the old, and the young and the old. Suggests reading the Foxfire books for inspiration. (SR)

Based on the view that intergenerational friendships between older adults and high school students enrich the lives of both groups, the Grandfriends Project is a program for bringing students and elderly members of the community together. High school students receive "basic training" for visiting a nursing home, are taught listening and…

The social service field of "Intergenerational Programming and Exchange" has emerged in response to the growing elderly population and problems of age segregation and decreased interaction among older and younger generations. This article presents a chronology of events and initiatives contributing to the growth of the field from 1963 to…

Assessed the effectiveness of three techniques for changing college students' attitudes toward aging in a positive direction. Found direct experience with the elderly to be the most effective workshop technique. (Author/ABB)

This issue of the Canadian quarterly "Transition", in French and English language versions, examines issues related to the demographic shift Canada will experience as the baby boom generation enters "old age." Major articles in this issue are: (1) "Of Mutual Benefit," which outlines some of the challenges Canada faces…