Eleven studies made between 1958 and 1960 gathered information about the conditions under which children seek out television and under which TV has an effect on them. This book describes these studies and reports and interprets their results. In the first few chapters, some of the changes TV has made in the child's world are described, and…

To learn if differences in age, intelligence, and sex account for differences in children's memory of TV commercials and "degree of insistence" (DI) after viewing them, 54 gifted, 71 normal, and 53 educable mentally retarded children (of both sexes, 7-13 years) were questioned. The mediating influence of the three independent variables on DI was…

This paper discusses research exploring the performance factors involved in studies which test for formal operations. It is suggested that several previous studies dealing with formal operations confound performance and competence in determining the extent of subjects' formal operations schemata. Factors which might account for performance…

The major emphasis of this study is on the comparative validities of paired-associate learning tests and IQ tests in predicting reading achievement. The study engages in a brief review of earlier research in order to examine the validity of two assumptions--that the construction and/or the use of a tactic that simplifies a learning task is one of…

Retarded subjects were compared with mental- and chronological-age matched controls on serial short-term memory (STM) tasks. Retarded subjects were inferior to the control groups on both primacy and recency items, under two recall conditions. These data are discussed in relation to possible mechanisms underlying IQ-related individual differences…