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| Hendon, Donald W. | 2 |
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Hendon, Donald W.; And Others – 1973
To learn if differences in age, intelligence, and sex account for differences in children's recall of TV commercials and in the degree of insistence with which they request that the advertised product be purchased, 54 gifted, 71 normal, and 53 educable mentally retarded children of both sexes were questioned after viewing commercials for breakfast…
Descriptors: Age Differences, Children, Childrens Television, Exceptional Persons
PDF pending restorationHendon, Donald W.; And Others – 1974
To learn if differences in age, intelligence, and sex account for differences in children's memory of TV commercials and "degree of insistence" (DI) after viewing them, 54 gifted, 71 normal, and 53 educable mentally retarded children (of both sexes, 7-13 years) were questioned. The mediating influence of the three independent variables on DI was…
Descriptors: Age Differences, Children, Gifted, Handicapped Children
