Ten trends in marketing adult and continuing education are long-range planning, targeted programs, seasonality, better brochure design, spinoff brochures, tracking, database marketing, alternatives to direct mail, retention, and teachers' image or reputation. (SK)

This workbook was developed to assist adult educators in creating a fundraising plan, identifying funding sources, and developing techniques to receive funding from a variety of sources. Its materials are taken from a 2-day workshop given for persons involved in fundraising for nonprofit groups, especially adult education groups. The workbook is…