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The Influence of Tobacco Marketing on Adolescent Smoking Intentions via Normative Beliefs
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Brown, Abraham; Moodie, Crawford – Health Education Research, 2009
Using cross-sectional data from three waves of the Youth Tobacco Policy Study, which examines the impact of the UK's Tobacco Advertising and Promotion Act (TAPA) on adolescent smoking behaviour, we examined normative pathways between tobacco marketing awareness and smoking intentions. The sample comprised 1121 adolescents in Wave 2 (pre-ban), 1123…
Descriptors: Advertising, Smoking, Incidence, Adolescents
An Evaluation of the Small Group Norms Challenging Model: Changing Substance Use Misperceptions in Five Urban High Schools
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Ott, Carol H.; Doyle, Lynn H. – High School Journal, 2005
According to social norms theory, when high school students overestimate the use of alcohol, tobacco, and other drugs (ATOD) by their peers, they tend to use more themselves. The purpose of this study was to determine whether these over estimations (misperceptions) could be corrected through a similar age peer-to-peer interactive social norms…
Descriptors: Social Theories, High School Students, Adolescents, Peer Relationship