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Direct linkRoncancio, Angelica M.; Muñoz, Becky T.; Carmack, Chakema C.; Ward, Kristy K.; Cano, Miguel A.; Cribbs, Felicity L.; Fernandez-Espada, Natalie – Health Education Journal, 2019
Objective: Human papillomavirus (HPV) vaccination rates among Hispanic adolescents in the USA are far below recommended levels. Using a social marketing theory framework, we assessed the four Ps (product, price, place and promotion) as they relate to efforts to promote HPV vaccine initiation. Design: Qualitative study involving in-depth…
Descriptors: Immunization Programs, Hispanic Americans, Adolescents, Marketing
