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An Exploration of the Benefits of Student Internships to Marketing Departments
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Weible, Rick; McClure, Rex – Marketing Education Review, 2011
Numerous studies have assessed the benefits that students and employers gain from participating in and supporting internship programs. Assessment of the benefits that marketing departments receive from supporting internship programs has largely been neglected. This study aims to address this gap by examining the responses of 180 colleges of…
Descriptors: Student Attitudes, Internship Programs, Marketing, Deans