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Direct linkMunoz, Laura; Miller, Richard J.; Poole, Sonja Martin – Marketing Education Review, 2016
On the basis of experiential learning theory and Cialdini's principles of influence, two psychological streams focused on providing hands-on experiences and on effectively influencing individuals, this article identifies a typology of students to engage them in professional student organizations. Exploratory factor analysis and cluster analysis…
Descriptors: Student Organizations, Classification, Student Participation, Factor Analysis
