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Direct linkStephanie Anne Shelton; April M. Jones – Sage Research Methods Cases, 2022
This case study explores the advantages and limitations of conducting focus groups online. Though virtual focus groups have long been positioned as supplemental or inferior alternatives to in-person focus groups, this case study emphasizes the flexibility, accessibility, and possibility of conducting focus groups virtually. Providing examples from…
Descriptors: Research Methodology, Computer Mediated Communication, Electronic Learning, Case Studies
