An entrepreneurial librarian takes the embedded librarian concept one step further at a completely on-line university and markets the virtual library to students, faculty and administration rather than wait for customers to come to the library. York and Vance (2009) make the observation that "one obstacle to marketing an embedded librarian…

Discusses the growing importance of machine readable data files (MRDFs) as library reference tools, and describes the policies and services for MRDFs developed at the University of Florida libraries. Guidelines to selecting, acquiring, and planning for MRDFs are appended, along with examples of ERIC records for MRDFs. (four references) (CLB)