To coordinate an academic-library marketing effort effectively, a comprehensive plan is essential. A traditional marketing plan consists of four activities: determining what to promote, defining target audiences, choosing type of outreach, and evaluating program. Suggestions for promotional activities, forms of publicity, and examples from the…

Discusses the use of email in library communications based on experiences with the technical services staff at Duke University. Topics include self-organizing systems; increases in productivity; appropriate open communication; manager responsibilities; training staff in effective and productive uses of email; and the continuing need for human…

Examines factors that have necessitated a review of traditional library organization structure and describes a study that examined the new subject-centered organizational structure of the University of Botswana Library. Positive and negative aspects of the new organization are discussed, and a study of subject librarians' time management is…

Discusses personnel cost projections as a component of overall academic library planning. Topics addressed include strategic planning; the impact of the external environment; accountability; visions and values; technology and personnel costs; new program initiatives; client-centered philosophies; cost studies; and the personnel program cost…

Academic libraries are turning increasingly to internship/residency programs to enhance recruitment efforts. Outlines necessary components of an evaluation model for internship/residency programs based on a survey of academic library deans/directors and program coordinators. Identifies key evaluation factors that library administrators consider…

This document is a statement of guidelines for the collection of reference materials at the Ethel K. Smith Library in Wingate University (North Carolina). The library's mission statement is given at the outset. Then parameters are established for the reference collection's scope and size, including subject-area and media priorities. The statement…

In the field of total quality management (TQM), the term "customer" has been redefined to include all stakeholders, people who have an interest in the organization and its activities, from traditional customers to employees and society as a whole. The stakeholders of an academic library include: students, academic staff, university and…

In the face of decreasing enrollment and increasing information technology, future expansion of off-campus education programs is possible. A survey of 106 members of the North Central Association (NCA) of Colleges and Schools examined the library services considered essential to quality distance education and questioned the issue of accreditation…

This SPEC Kit and Flyer focus on performance evaluation of library directors. The survey, included in the SPEC Kit, was sent to all 121 Association of Research Libraries (ARL) directors; 76 directors (63%) responded. The survey asked about factual attributes of director review processes, including frequency of review cycles, participants, and…

This 1987-88 edition of Association of College and Research Libraries (ACRL) statistics presents data from 100 U.S. and Canadian libraries that are not members of the Association of Research Libraries (ARL), and are not covered by the annual ARL statistics. The 129 non-ARL libraries that were surveyed for this report were classified by the revised…

Following a statement of the purpose of the library, the Rules and Regulations include information on staff, hours, facilities, acquisitions, circulation, reserves, films and videotapes, database searches, interlibrary services, faculty and staff leaves, and penalties. Copies of the library's acquisitions and weeding policies and a statement of…

In order to evaluate time management practices among managers of large academic libraries, questionnaires were mailed to 189 library directors. A total of 158 surveys were returned for a response rate of 82%. Items used to collect data in the questionnaire were based on time management literature and were grouped into five categories: (1) a…

While there is general agreement regarding the educational and cultural advantages of exhibits, research and academic libraries often adapt the operating guidelines and procedures of exhibit planning and installation from museums and other non-library institutions. To discover procedures and policies developed specifically for research libraries…

Intended for use by the head of reference and subject-area bibliographers at Penfield Library, this document provides guidelines for the selection and evaluation of titles for the 25,000 volume reference collection at this primarily undergraduate institution. The reference collection also supports the general information needs of both the college…

Of the 53 Association of Research Libraries (ARL) member institutions that responded to a 1980 Systems and Procedures Exchange Center (SPEC) call for Anglo American Cataloging Rules Second Edition (AACR 2) implementation studies, 37 had looked at the impact of the new code on library operations, while 16 indicated they had not done a formal study…