This article reflects on the first eighteen months of a long-term project to digitize a large and still-growing postcard collection. The project is notable for its use of student workers, developing an active donor base, establishing a significant online presence, and igniting interest in, use of, and donations to the collection itself. Throughout…

After a needs assessment exposed that even daily library users were unaware of the best resources, tools, and services, the Rider University Libraries switched gears from a focus on the creation of long step-by-step tutorials, to the creation of short promotional videos for all users, with attention on the needs of distance learners. This project…

When a new library system, WestCat, was installed in the Western Michigan University Libraries (August 1998), an initiative was undertaken to announce its arrival, establish its identity, and train the university community in its use. To promote this initiative, two committees were broadly charged with the responsibilities of publicity and…

To coordinate an academic-library marketing effort effectively, a comprehensive plan is essential. A traditional marketing plan consists of four activities: determining what to promote, defining target audiences, choosing type of outreach, and evaluating program. Suggestions for promotional activities, forms of publicity, and examples from the…

Presents a model that can be used to develop or expand academic library services for international students based on survey results from Ohio academic libraries. Highlights include functional barriers, including critical thinking skills; cultural barriers; and model programs, including promotional, instructional, staff development, written,…