Using typography as its exemplar with its lack of clear performance criteria, this article questions what is good design and how to measure a designer's accountability. Evaluation criteria are teased out from various perspectives: credibility, ease of use, stakeholder inclusion in the design process, respect for cultural dimensions and whether it…

The following paper assesses the roles played by semiotics in graphic design and in graphic design education, which both reflects and shapes practice. It identifies a series of factors; graphic design education methods and culture; semiotic theories themselves and their application to graphic design; the two wings of Peircian semiotics and…

Drawing on the everyday experience of collaborative design, and using ordinary language, I examine the nature of design practices and rules, how they come about, and how we use them. I offer some arguments to suggest that our conventional ways of thinking about rules are wrong. I conclude by arguing that the practice of designing and doing…