Discusses the marketing value and strategic necessity of planned and promoted customer education. The article examines customer training by the manufacturer as a definite trend in the microcomputer industry. Elements of a good customer training program are described along with suggestions for starting such a program. (CT)

An executive of a large oil company and member of the International Tape Association, an organization for users and suppliers of audio-visual equipment, describes the usefulness of the association's services to trainers in business and industry in a telephone interview. (MS)