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Direct linkKoch, Erika J.; Lomore, Christine D. – Teaching of Psychology, 2009
We present an assignment that requires students to apply their knowledge of the social psychology of attitudes and persuasion to critique and redesign a public service announcement. Students in a 200-level social psychology course evaluated the assignment by indicating their overall attitudes toward the assignment. Students rated the assignment…
Descriptors: Social Psychology, Public Service, Advertising, Persuasive Discourse
