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Improved Academic Performance and Enhanced Employability? The Potential Double Benefit of Proactivity for Business Graduates
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Tymon, Alex; Batistic, Sasa – Teaching in Higher Education, 2016
This study contributes to proactivity theory and debate on how universities meet competing stakeholder demands in an increasingly marketized higher education environment. We explore how the interplay between the stable facet of proactive personality and the situated behaviour of personal initiative influence academic performance. We hypothesized…
Descriptors: Academic Achievement, Employment Potential, Marketing, Higher Education