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Direct linkYu, Qionglei; Asaad, Yousra; Yen, Dorothy A.; Gupta, Suraksha – Studies in Higher Education, 2018
This study extends our knowledge of internal branding in the context of employees in the higher education sector. Employing a quantitative methodology in UK universities, a conceptual model is presented and tested on 235 employees. Internal market orientation (IMO) is examined as a management tool to drive employees' university brand commitment…
Descriptors: Higher Education, Marketing, Student Recruitment, Foreign Countries
Wilkins, Stephen; Huisman, Jeroen – Studies in Higher Education, 2015
Previous research has found that the images of universities formed by prospective students greatly influence their choices. With the advent of international branch campuses in several higher education hubs worldwide, many international students now attempt to construct images of these institutions when deciding where to study. The aim of this…
Descriptors: Higher Education, College Applicants, Reputation, Performance Factors
Lock, Leonard K.; Kraska, Marie – Studies in Higher Education, 2015
The study was based upon surveying colleges/schools of education with graduate programs from the "US News and World Report" "Best Education Schools 2011" (N = 89). Results indicated that greatest time was spent on data collection, data management, and compilation; while least time was focused on instrument technical…
Descriptors: Work Experience, College Faculty, Management Systems, Graduate Study
Mangan, Jean; Hughes, Amanda; Davies, Peter; Slack, Kim – Studies in Higher Education, 2010
This quantitative study is concerned with what determines prospective university students' first choice between universities of different status. The results suggest that examination performance, going to an independent school and fear of debt independently affect students' decisions. Social factors and students' perceived level of information on…
Descriptors: Foreign Countries, Colleges, Reputation, Status
