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Direct linkMewburn, Inger; Thomson, Pat – Studies in Higher Education, 2013
Academics are increasingly being urged to blog in order to expand their audiences, create networks and to learn to write in more reader friendly style. This paper holds this advocacy up to empirical scrutiny. A content analysis of 100 academic blogs suggests that academics most commonly write about academic work conditions and policy contexts,…
Descriptors: Web 2.0 Technologies, Electronic Publishing, Web Sites, Audience Analysis
