ERIC Number: EJ195926
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
The Effect of Quality of Evidence on Attitude Change and Source Credibility.
Luchok, Joseph A.; McCroskey, James C.
Southern Speech Communication Journal, v43 n4 p371-83 Sum 1978
Examines the effect of varying the quality of evidence in a persuasive message. Concludes that, while good evidence may not be necessary to persuasive communication, poor evidence is detrimental. (PD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
